April 3, 2023

Ramadan Revelations: Moroccan Spending Surges 8% as Food Takes Center Stage

The months of Sha'ban and Ramadan represent periods of high household spending in Morocco. Food remains the number one budget item during Ramadan. Integrate, a Kantar affiliate, will publish a s [...]
June 2, 2022

Discover 2021’s Most-Chosen Brands Online

Four brands get 10% of their total CRPs (consumer reach points) from ecommerce – with L’Oréal Paris leading the way.
May 31, 2022

Consumers in MENA choose cheaper as inflation bites

Brands must support consumers’ coping strategies, while innovating boldly to avoid losing shoppers.

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