We don’t just help clients understand what’s happened

we tell them why and how they can shape the future

A unique company

As an affiliate of Kantar, we are a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. By combining the expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

Why we are different and how we help clients

Kantar has a complete, unique and rounded understanding of people around the world: how they think, feel and act; globally and locally in over 90 markets. We know more about people than any consultancy and we know more about business than any research agency.

Our insights, foresight and advice are embedded within our clients’ processes and at the heart of their decisions. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future. It’s based on our superior expertise and talent applied to own world-class data sets along with those from our partners and clients.

We understand what makes people tick. We’re proud to be helping change the world in which we all live.

How our clients benefit

Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success or growing peoples’ confidence in public services.


We’re focused on helping our clients to grow – however they define it. We aim to deliver the best of Kantar by bringing our diverse set of experts and resources together in the most compelling ways.


Our employees have deep expertise in the areas they focus on and it spans across all the industries our clients work in. We have both global scale and deep local knowledge. We’re investing to further develop our breadth and depth of skills in analytics, data science and technology…

Evidence and benchmarks

We’ve built banks of evidence that support an understanding of how people think and act. We know the ‘what’ and understand the ‘why’. Our benchmarks are considered the world´s best in areas such as advertising effectiveness, customer experience, media and purchase consumption, promotional spend and consumer trends.

We have an unrivalled access to trusted, specialist data and inspirational experts on our team. We don’t just help our clients understand people, but advise them on how to act on that insight, delivering the best value to them, on a global scale, with the advantage of a deep local knowledge