April 3, 2023

Ramadan Revelations: Moroccan Spending Surges 8% as Food Takes Center Stage

The months of Sha'ban and Ramadan represent periods of high household spending in Morocco. Food remains the number one budget item during Ramadan. Integrate, a Kantar affiliate, will publish a s [...]
May 31, 2022

Consumers in MENA choose cheaper as inflation bites

Brands must support consumers’ coping strategies, while innovating boldly to avoid losing shoppers.