Africa is more than Sub-Saharan Africa
2 out of 10 Africans are from North Africa. From the people to the culture to the landscape to the politics, North Africa is a vibrant, high-potential region that offers as many similarities as differences with the rest of Africa.
Now is the time to explore growth opportunities in North Africa.
As in Sub-Saharan Africa, the abundant youth population of North Africa are transformational agents for the changes being witnessed now and in the future. Emerging from a series of social, economic and political challenges, North Africa ushers in a new era.
What is coming next?
Where is North Africa heading?
How can brands win in this rapidly changing region?
Catch a sneak peek of the 2022-2023 North Africa Life report here
Download the complimentary report overview
This year, we expand our Africa Life journey to explore the Northern Africa region with curious and growth-hungry eyes, sharing insights and ideas we believe will help advance both your brands and the world of consumers alike.
Africa Life | North Africa edition
2,500+ interviews and consumer conversations across Algeria, Egypt, Morocco.
Our new expanded study explores the state of the North African region, macro- and micro-trends, evolving consumer behaviours and changing lifestyles to help your brands win more, faster across Africa.
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