avril 3, 2023

Ramadan Revelations: Moroccan Spending Surges 8% as Food Takes Center Stage

The months of Sha'ban and Ramadan represent periods of high household spending in Morocco. Food remains the number one budget item during Ramadan. Integrate, a Kantar affiliate, will publish a s [...]
juin 2, 2022

Discover 2021’s Most-Chosen Brands Online

Four brands get 10% of their total CRPs (consumer reach points) from ecommerce ? with L?Oréal Paris leading the way.
mai 31, 2022

Consumers in MENA choose cheaper as inflation bites

Brands must support consumers? coping strategies, while innovating boldly to avoid losing shoppers.