Position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters

To grow sustainably, you need to have a clear view of the changing marketplace. You also need to nurture a consistent, powerful and emotional connection between your brand and its audiences. We help you plan and activate your brand?s growth strategy, monitoring and optimising your performance. We also show you the who, what, where, when and why of demand, reframing your view of the evolving market, directing your strategy and informing your tactics.

Define what your brand stands for in a way that connects meaningfully with people, by matching human needs to the unique capabilities of your business. We can help you create impact through different brand touchpoints, and by galvanizing internal teams and external partners behind your purpose in ways that drive growth. We can also help you deliver the experience that the brand promises.

Your portfolio of brands should cement your dominance of a category, with minimum overlap and maximum opportunity. Develop a distinct brand architecture that helps people navigate your brand and the different propositions that it contains, and to optimise sales. Engage your partners, and manage any necessary migrations, with Kantar’s help.

Knowing how, when and where to activate your brand has never been more important, or more possible, than in today?s data-driven world. Our comprehensive and agile brand guidance systems provide the insights you need for your business, when you need them, along with measurement of long-term brand performance through our validated equity systems.