Yassir Reznara
yasser.reznara@k-integrate.com
Junior Account Executive | Insightful Researcher | Growth-Driven Analyst
Yasser is an ambitious and relentless qualitative researcher with a growth mindset, continuously pushing himself to uncover deeper insights and deliver meaningful results. He holds a degree in Marketing and Business Strategy from ENCG Settat and has one year of experience in qualitative market research, quickly establishing himself as a key contributor within the team.
Yasser started his career at Kantar in January 2024 as a Qualitative Researcher, where he gained hands-on experience in strategic positioning, market targeting, creativity, innovation, and customer experience. He has worked across multiple industries, including food, telecommunications, automotive, healthcare, finance, and personal care, helping brands sharpen their market strategies and consumer engagement.
A natural problem-solver, Yasser thrives in high-paced environments, working alongside his team to provide in-depth analyses and actionable recommendations for key clients. His expertise in consumer behavior and qualitative methodologies allows him to extract rich, meaningful insights that drive brand impact.
At Integrate, Yasser is more than just a researcher—he is a rising force in qualitative research, embodying curiosity, resourcefulness, and the unwavering pursuit of growth.