Najlaa CHAFAI
Najlaa.Chafiai@k-integrate.com
Senior Qualitative Research Consultant | Insight Architect | Human-Centric Strategist
Najlaa is a seasoned qualitative research expert who brings a deep understanding of human behavior and market dynamics. With extensive experience conducting focus groups, ethnographic studies, and in-depth interviews across Morocco and Algeria, she has a unique ability to turn consumer narratives into strategic insights.
Her work spans a broad range of industries including FMCG, Telecom, Automotive, Tobacco, and Energy, where she has tackled diverse marketing challenges through rich, in-depth consumer exploration. She also specializes in digital qualitative methodologies, having undergone multiple trainings on cutting-edge research tools.
What truly sets Najlaa apart is her empathy and integrity, two core values that define both her approach to research and her role within the Integrate team. Her ability to connect with people, decode emotions, and extract deeper meaning from conversations ensures that every qualitative study is not just insightful, but strategically powerful.
Having joined Kantar in June 2021 as a Senior Account Executive, Najlaa quickly established herself as a leader in qualitative research, elevating projects with depth, clarity, and actionability. At Integrate, she continues to shape impactful brand strategies by bringing the human voice to the heart of decision-making.