Imane EL AZHARI
Imane.ElAzhari@k-integrate.com
Quantitative Associate Director | Strategic Leader | Problem-Solver
Imane leads with both a smile and an iron hand, balancing empathy, leadership, and a relentless drive for excellence. She embodies Integrate’s core values of growth, resilience, and resourcefulness, ensuring that every project—no matter how complex—is executed with precision and impact.
She joined Integrate Consulting in 2024, bringing with her a wealth of experience in quantitative research. Throughout her career, she has worked with prestigious research firms including Nielsen Paris and Ipsos Maroc, where she led the BHT & Creative Excellence division from 2018 to 2023.
Her expertise spans large-scale studies for local and international clients, covering industries such as FMCG, Telecom, Tourism, Lubricants, Pharmaceuticals, and Airlines. Her ability to navigate complexity with confidence, adapt to ever-evolving market challenges, and extract powerful insights from data makes her an invaluable asset to both her clients and her team.
As a leader, Imane inspires and elevates those around her. She not only manages and coordinates the team but also coaches and empowers them, fostering a culture of continuous learning and excellence. Her growth mindset and problem-solving expertise ensure that every project delivers actionable insights and strategic value.
At Integrate, Imane is more than just a director—she is a driving force behind innovation, transformation, and success.