Doha Abouzine
siham.malek@k-integrate.com
Research Executive | Agile Analyst | Relentless Problem-Solver
Douha began her journey at Integrate as an intern, quickly proving her ability to adapt and thrive. Today, as a Research Executive, she brings dedication, precision, and a sharp analytical mind to every project she leads.
Over the past two years, Douha has contributed to a wide range of studies across sectors like FMCG, Telecom, and Banking, supporting national and international clients such as Ontex, Orange, Danone, Riaya, Marjane, and Urgo.
She has worked on diverse methodologies, from Media Trackers and Brand Health Tracking to customer satisfaction studies and advertising pre-tests, with a strong focus on innovation research, including concept and packaging testing.
Douha embodies relentlessness and integrity, never hesitating in the face of complex challenges. She has a natural ability to turn complexity into clarity, ensuring insights are not only sharp but actionable. With her agility in transforming data into strategic recommendations and her constant willingness to help, Douha is a trusted, indispensable part of the Integrate team—always present, always delivering.