Abdellatif Sbaiti​

Abdellatif holds a Master’s degree in Marketing and Commercial Strategy and brings 7 years of experience in quantitative market research. His career began at Kantar, where he spent two years refining his expertise in data-driven insights. He then joined the French research agency OpinionWay, before stepping into the role of Marketing Watch Officer at RMA, one of Morocco’s leading insurance companies.

Throughout his career, Abdellatif has led and collaborated on a diverse range of projects, tackling complex marketing challenges across industries. His expertise spans the entire research lifecycle—from study design and operational management to final delivery and strategic presentations.

What truly sets Abdellatif apart is his passion for coding and technology, which fuels his ability to transform raw data into actionable intelligence. At Integrate, he is more than a researcher—he is a problem-solver, a mentor, and a relentless innovator. He thrives on knowledge sharing, ensuring that both his team and clients benefit from the latest research methodologies and analytical approaches.

At Integrate, he embodies our core values: the relentlessness to uncover deeper insights, the curiosity to embrace innovation, and the commitment to empowering others with knowledge.