Pricing Smarter, Not Lower – Telco Brand x Market Sizing + WTP
Challenge:
A telecom brand was planning to reposition its bundles in a highly competitive market. Leadership feared price sensitivity would block any premium option.
What we did:
We conducted a Willingness to Pay (WTP) study and layered it with detailed market sizing and elasticity modeling. This revealed a higher-than-expected WTP — but only when key value triggers were clearly communicated.
Impact:
The brand restructured its bundles, simplified its pricing narrative, and dropped discount dependency.
Revenue per user grew +11%, with no drop in acquisition.