Market Segmentation
Identify distinct consumer groups and tailor strategies for each—demographics, attitudes, or behaviors.
Chinese Automakers Accelerate EV & Hybrid Expansion in Africa
What this means for automotive brands seeking presence and relevance in evolving markets
Africa’s Middle Class and Digital Payments: A $2 Trillion Story by 2025
How rising incomes and digital wallets are reshaping opportunity
Energy & Sustainability
Energy & Sustainability Sustainable growth starts with informed choices. We help energy and ESG-focused brands lead…