CMO / Brand Managers
What’s driving or halting brand performance?
What GCC Consumers Expecta ian 2025
Emerging cultural drivers, behavioral shifts, and what they mean for brand building in Gulf markets.
Innovation / R&D
Will this product work in-market? What price point is right?
How to Launch a Product With Confidence in North Africa
What to test, what to avoid, and why pricing is your silent killer.