FMCG & Retail
Consumer expectations shift fast—your strategy should move faster.
At Integrate, we partner with FMCG and retail brands to decode ever-evolving consumer behaviors and turn insight into action. Whether you’re navigating premiumization, exploring new categories, or optimizing pricing, we deliver data-driven clarity on what matters most to your audience. Our research helps you stay relevant, drive loyalty, and launch products that stick.
Our expertise includes:
- Category expansion & whitespace analysis
- Brand equity & positioning
- Pricing & promotional effectiveness
- Path-to-purchase & shopper journey mapping
- New product development testing