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Service Details

Doubling Conversion Potential by Rethinking Segmentation – Financial Brand x Demand Mapping

Challenge:

A major bank launched a new offer targeting young professionals. Results were underwhelming, and internal teams blamed media strategy or creative execution.

What we did:

We stepped back and challenged the segmentation logic. Through demand space mapping, we revealed that the true opportunity wasn’t “young professionals” — it was “first decision-makers.” A different mindset, different needs, different triggers.

Impact:
The offer was repositioned, messaging refined, and digital targeting adjusted.
Conversion rate doubled within two months.
Sometimes, the problem isn’t the execution — it’s the question itself.

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    Contact Info

    (+212) 522980608
    contact@integrategroup.org

    Our Office

    5 Bd Zoulikha Nasri, Florida Center Park 2 Lot, 5ème étage, Casablanca 20520