Boosting ROI by 30% Before Launch – LinkAI x FMCG Brand
Challenge:
A leading FMCG player was preparing a high-budget TV and digital campaign. Internally validated, the creative looked “emotional and strong.” But the client wanted to be sure it would land — before investing millions in media.
What we did:
We ran the campaign through LinkAI to decode actual attention, cognitive load, and emotional resonance across key segments.
The results revealed visual fatigue in the opening, low branding recall, and confusion in the storyline.
Impact:
✦ Messaging restructured
✦ Opening scene revised
✦ CTA repositioned
The final version tested 22% higher in attention scores.
ROI increased by 30% — before a single media euro was spent.