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Have Any Questions?

Service Details

Aligning Five Markets in One Strategic Frame – AIM x Global Brand

Challenge:

A multinational brand was struggling with scattered positioning and inconsistent communication across regions. Internal teams lacked clarity on what the brand stood for — and for whom.

What we did:

Using our AIM framework, we conducted deep-dive assessments with stakeholders and consumers in five markets. We uncovered conflicting narratives, siloed priorities, and unaligned pricing logic.

Impact:
We helped define a unified brand essence, clarified key proof points per market, and built a modular brand architecture.

The result: a scalable strategy with local agility — and a 2x improvement in internal brand alignment.

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    Contact Info

    (+212) 522980608
    contact@integrategroup.org

    Our Office

    5 Bd Zoulikha Nasri, Florida Center Park 2 Lot, 5ème étage, Casablanca 20520