Package Testing (Adhoc)
Launch eValuate
Matrix
Prioritize innovation pipelines by mapping what consumers want vs. what’s viable for your business.
U&A (Adhoc)
Understand consumer habits, needs, and motivations to shape better products and sharper marketing.
Value Manager
Identify what features people truly value and what drives willingness to pay—optimize your offer and pricing.
Value Pricer
Use real trade-offs to find the right price. Avoid overpricing or leaving money on the table.
Pricing Strategy (Adhoc – Conjointly)
Simulate price sensitivity across formats and competitors. Build a pricing architecture that wins.
Portfolio Management (Adhoc – Conjointly)
Design the most efficient product lineup. Spot overlaps, gaps, and optimize for growth.
Claims Testing (Adhoc – Conjointly)
Test claims for clarity, credibility, and impact—choose the ones that convert.
Idea Testing
Quickly screen early ideas to focus only on the ones with true potential.
Pack eValuate
Test if your pack stands out and sells—before hitting the shelf.
Concept eValuate
Evaluate product concepts for relevance, differentiation, and purchase intent.
Product eValuate
Test how well your product performs—blind or branded, in-home or central location.
Launch eValuate
Predict in-market performance before launch by combining concept, product, and brand strength.
Concept Testing (Adhoc)
Tailored testing of new product/service ideas to validate potential.
Product Testing (Adhoc)
Assess real product usage and performance to refine before scale-up.
Package Testing (Adhoc)
Validate if your pack communicates well, attracts attention, and drives choice.