Last updated: January, 2024
This Privacy Policy describes how Integrate Consulting (“Integrate”, “we”, “us”) collects, uses, stores, and protects personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR) and Moroccan Law No. 09-08, under the supervision of the Commission Nationale de Contrôle de la Protection des Données à Caractère Personnel (CNDP).
As a market research firm operating in Morocco and internationally, Integrate applies data protection principles aligned with international market research standards.
1. Data Controller
Integrate Consulting acts as Data Controller for personal data processed in the context of its activities.
Integrate Consulting
Registered in Morocco
Website: www.integrategroup.org
Email: privacy@integrategroup.org
2. Scope of application
This Privacy Policy applies to the processing of personal data relating to:
- Website visitors
- Clients and business partners
- Research participants (respondents, interviewees, panel members)
- Any individual whose personal data is processed by Integrate
3. Categories of personal data
Depending on the context, Integrate may process the following categories of personal data:
- Identification data (name, surname)
- Contact data (email address, phone number, postal address)
- Professional data (job title, organisation, sector)
- Technical data (IP address, cookies, device and browsing data)
Special categories of personal data are processed only when strictly necessary, and subject to explicit consent or applicable legal safeguards.
4. Methods of data collection
Personal data may be collected:
- Directly from data subjects (questionnaires, interviews, forms, registrations)
- Through digital platforms and tools operated by Integrate
- Via clients or partners within the scope of commissioned research projects
- Automatically through website technologies (cookies and analytics tools)
5. Purposes of processing
Personal data is processed for the following purposes:
- Conducting market research, consumer insight and analytics studies
- Producing aggregated, anonymised and statistical analyses and reports
- Managing contractual, commercial and professional relationships
- Communicating with clients, partners and research participants
- Improving services, tools and methodologies
- Ensuring information security and fraud prevention
- Complying with applicable legal and regulatory obligations
6. Legal basis for processing
Processing of personal data is carried out on the basis of:
- Consent of the data subject
- Performance of a contract
- Legitimate interest, where applicable and balanced against data subject rights
- Legal or regulatory obligations
7. Research data and confidentiality
Where personal data is collected for research purposes:
- Data is analysed primarily in aggregated or anonymised form
- Individuals are not identified in reports, deliverables or publications
- Data is used exclusively for research, insight and decision-making purposes
Integrate adheres to international market research ethics standards, including ESOMAR principles.
When acting as an affiliate or research partner on international projects, Integrate aligns its data protection practices with applicable group-level standards, while remaining responsible for compliance with GDPR and Moroccan Law No. 09-08.
8. Data sharing and recipients
Personal data may be shared with:
- Clients, strictly in anonymised or aggregated form
- Service providers and research partners acting as data processors
- IT, hosting, security and analytics service providers
- Competent authorities, where required by law
All recipients are contractually bound to comply with confidentiality and data protection obligations.
Integrate does not sell personal data.
9. International data transfers
Where personal data is transferred outside Morocco or the European Economic Area, Integrate ensures that appropriate safeguards are implemented in accordance with GDPR and CNDP requirements, including contractual and organisational measures.
10. Data retention
Personal data is retained:
- Only for the period necessary to fulfil the stated purposes
- In accordance with legal, contractual and regulatory requirements
- In anonymised or securely deleted form once no longer required
11. Data security
Integrate implements appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.
12. Data subject rights
In accordance with GDPR and Moroccan Law No. 09-08, data subjects have the right to:
- Access their personal data
- Request rectification or erasure
- Object to or restrict processing
- Withdraw consent at any time
- Lodge a complaint with the competent authority (CNDP)
Requests may be addressed to: privacy@integrategroup.org
13. Cookies and tracking technologies
Integrate’s website uses cookies and similar technologies to ensure proper functioning, enhance user experience, analyse website performance, and improve content relevance.
Cookies may include:
- Strictly necessary cookies, required for website functionality and security
- Performance and analytics cookies, used to understand how visitors interact with the website
- Functional cookies, which remember user preferences
- Targeting or measurement cookies, where applicable and subject to consent
Where required by law, non-essential cookies are placed only after obtaining user consent.
Users may manage or withdraw cookie preferences at any time through browser settings or cookie management tools.
14. Changes to this Privacy Policy
Integrate reserves the right to update this Privacy Policy at any time.
The most recent version will always be available on its website.
15. Contact
For any questions regarding this Privacy Policy or the processing of personal data, please contact:
Integrate Consulting
Email: privacy@integrategroup.org
Website: www.integrategroup.org