Driven by Curiosity. Built on Strategy. Powered by People.
We’re a team of researchers, strategists, and business thinkers who believe insight should fuel action—not sit in a report.
We work across sectors and borders, delivering clarity in complex markets from Morocco to the Gulf.
Integrate is a strategic market research consultancy based in Morocco and affiliated with Kantar, one of the world’s leading insight networks.
Our mission is simple:
To help organizations grow smarter by turning complexity into clarity—and insight into impact.
With deep experience in Africa, the Maghreb, and the GCC, we bring together global standards and regional intelligence to help brands, governments, and organizations make better decisions, faster.
What Drives Us at Integrate
Integrity
We commit, we deliver, we build trust. We stand by our word and own our responsibilities — with clients, with partners, and with each other. Integrity is not just what we do when people are watching — it’s how we operate, always. Trust is earned, and we’re in it for the long run.
Growth-Oriented
Every challenge is an opportunity to improve and expand. We believe in continuous learning, both as professionals and as humans. Challenges fuel our progress, feedback sharpens our thinking, and curiosity drives us forward. Growth is never accidental — it’s intentional.
Relentless
We push forward, no matter the obstacles. We show up with grit, determination, and resilience — especially when it’s hard. We don’t settle for “good enough,” and we don’t wait for perfect conditions to take action. We move, adapt, and lead with purpose.
Resourceful
We create solutions, we make things happen. We turn constraints into creativity. We don’t wait for the ideal brief or perfect budget — we think critically, move smartly, and do more with less when needed. Obstacles don’t block us — they inspire us to find new paths.
Empathy
We listen, we understand, we build strong relationships. Empathy is at the heart of how we work — with our clients, our colleagues, and the audiences we study. We value perspective, take the time to truly understand, and lead with emotional intelligence. Because strong relationships create stronger outcomes.
Our expertise extends beyond borders.
At Integrate, we operate where markets shift, where consumers evolve, and where strategic decisions truly matter.
While our roots are in Morocco, our reach spans the Maghreb, Francophone Africa, and the GCC region. We work across diverse cultural, linguistic, and economic contexts — delivering insights and strategies that are both locally grounded and globally informed.
Whether partnering with multinational corporations, public institutions, or high-potential local brands, we tailor our approach to the realities of each region. Our strength lies in translating complexity into clarity, and local nuances into actionable strategies.
With deep regional understanding, an agile network of partners, and multilingual, cross-cultural teams, we bring consistency, relevance, and impact — wherever our clients need us to be.
The Strength of Our Alliances, the Proof of Our Impact
Our credibility is built on strong partnerships, industry recognition,
and an active presence at the heart of decision-making ecosystems.
As Kantar’s exclusive affiliate in Morocco, we bring the power of global data
to serve local market challenges.
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Official Kantar Affiliate
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Board representation in regional insight networks (e.g. AMISE)
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Thought leaders at conferences and industry panels
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Strategic partner to leading brands like Ferrero, 2M, Heineken, Orange, etc.
Frequently Asked Questions What You Might Want to Know
We believe in transparency, clarity, and above all, relevance.
Here are the answers to some of the questions we’re most often asked.
If you don’t find what you’re looking for, feel free to reach out — we’ll be happy to connect.