What GCC Consumers Expecta ian 2025
Emerging cultural drivers, behavioral shifts, and what they mean for brand building in Gulf markets
In 2025, the GCC region stands at the forefront of a regional consumer evolution, driven by rising affluence, digital transformation, and a new generation of discerning buyers. From premium beauty to immersive retail, consumers expect more than just products—they demand personalized experiences and purposeful brands.
🔹 Retail Renaissance
According to Logic Consulting, GCC retail is projected to reach over $390 billion by 2028, with Saudi Arabia and the UAE accounting for nearly 78% of this spend. Digitally enabled experiences and AI-enhanced personalization are shaping a future where brands must blend convenience with sophistication.
🔹 The Beauty Reimagined
As reported by Vogue Business, the beauty and personal care market in the GCC is exploding—estimated to hit $60 billion across MENA by 2025. Consumers increasingly prefer clean formulations, halal-certified products, and skincare rooted in science. Arabic influencers and content creators are driving product discovery on platforms like TikTok and Instagram.
🔹 Cultural Authenticity Meets Modernity
Gen Z and Millennial consumers in the Gulf are not just digital natives—they’re cultural curators. They seek authenticity, inclusivity, and locally resonant narratives. Brands that blend cultural nuance with global innovation—like Niche Perfumes and regional fashion collabs—are seeing stronger loyalty.
Brand takeaway:
To resonate in the GCC in 2025, your brand must be personalized, premium, and culturally aligned—especially in markets like Saudi Arabia, where 70% of the population is under 35 and increasingly vocal about values-driven consumption.