مواءمة خمسة أسواق ضمن إطار استراتيجي واحد — AIM × علامة تجارية عالمية
Challenge:
A multinational brand was struggling with scattered positioning and inconsistent communication across regions. Internal teams lacked clarity on what the brand stood for — and for whom.
What we did:
Using our AIM framework, we conducted deep-dive assessments with stakeholders and consumers in five markets. We uncovered conflicting narratives, siloed priorities, and unaligned pricing logic.
Impact:
We helped define a unified brand essence, clarified key proof points per market, and built a modular brand architecture.
The result: a scalable strategy with local agility — and a 2x improvement in internal brand alignment.