Dorothée Le Nué Allali
dorothee.allali@k-integrate.com
Client Excellency Lead | Brand Strategy Expert | Trusted Partner
With 23 years of experience in quantitative research and strategic brand support, Dorothée is the Client Excellency Lead at Integrate, ensuring that every project meets the highest standards and that every client experience is seamless, insightful, and impactful. Her mission: to elevate how Integrate delivers value by combining rigor, relevance, and strategic vision.
Dorothée’s career is marked by global expertise and local insight. After 16 years at Kantar Millward Brown Paris, she became a trusted partner for some of the world’s most iconic brands, managing large international accounts such as Unilever, PepsiCo, and Nestlé. As Key Account Europe Lead for Unilever, she led international brand health and communication tracking programs, ensuring consistency and strategic alignment across markets .In 2017, Dorothée joined Kantar Morocco to develop local expertise in brand and communication strategy, supporting clients in Telecom, FMCG, Banking, and beyond, across projects from customer satisfaction to strategic positioning.
Dorothée excels at bridging global best practices with local market realities, turning complex insights into actionable strategies for both regional and international stakeholders. Known for her integrity, empathy, and dedication, she is a true pillar of Integrate, guiding teams and clients with wisdom, care, and precision.
At Integrate, Dorothée is not just ensuring deliverables—she is elevating the entire client experience, making every project an opportunity to build stronger brands and lasting partnerships.