Brand Strategy & Equity
NeedScope
Unlock the emotional drivers of your brand. Build stronger positioning through deep psychological insight.
MDF (Meaningfully Different Framework)
Measure what makes your brand stand out—track meaningfulness, difference, and salience to drive equity.
Brand Health Tracker (Adhoc)
Monitor brand strength over time. Diagnose growth levers and brand risks.
Connect
Test if your brand storytelling connects emotionally and builds memory structures.
Corporate Reputation (Adhoc)
Understand how stakeholders perceive your brand and where trust and influence come from.